The Working Waterfront is a nonprofit program of Island Institute, and has been published for more than 20 years.
We have the third-largest distribution in the state, with an average of 55,000 readers per month along Maine’s coast and islands. The Working Waterfront is circulated and read in Maine’s most lively and affluent regions and is mailed to Island Institute members, donors and sponsors.
PRINT SIZES AND RATES | PRINT DEADLINES | WEB AND EMAIL
WHY advertise in the working waterfront?
We offer one of the best advertising values:
- Print ads priced lower than traditional newspapers
- Frequency discounts offered to extend your budget
- Basic ad creation at no extra cost
- Upgrade to color advertising at a lower than average cost
- On newsstands for a month, maximizing your marketing reach
For more information, or to submit ad materials, contact:
Dave Jackson
Advertising Sales
djackson@islandinstitute.org
(207) 542-5801
PRINT ADVERTISING
“On any given day, I sell my furniture to hardworking fishermen, and on the next, summer residents will buy the same piece––The Working Waterfront’s readership is diverse. I know they both saw my ad in The Working Waterfront newspaper, because I ask everyone that comes into my store how they found us.” – Jack Stone, Island Teak Company
SIZES AND RATES:
| TYPE | DIMENSIONS | B&W MONTHY RATES | 4-COLOR MONTHLY RATES |
|---|---|---|---|
| Business Card | H= 3.2”x2 | $75 | — |
| Eighth Page | 4.9″x3.5″ | $175 | $210 |
| Quarter Page | H= 10”x3.5” V=4.9”x7.35” | $342 | $410 |
| Half Page | 10”x7.35” | $662 | $794 |
| Full Page | 10”x14.65” | $1,131 | $1,142 |
| Back Full Page | 10”x14.65” | — | $1,428 |
RECEIVE A 10% DISCOUNT WITH A 6-MONTH (OR MORE) CONTRACT
2025 AD DEADLINES:
- February/March 2025: Due January 6
- April/May 2025: Due March 3
- June/July 2025: Due May 5
- August/September 2025: Due July 7
- October/November 2025: Due September 8
- December 2025/ January 2026: Due November 3
VIEW THE 2025 RATE SHEET AND ADVERTISING SIZES HERE
WEB AND EMAIL ADVERTISING:
We send an “E-Weekly” email with news highlights every Wednesday to more than 8,000 subscribers. Cost to advertise with a horizontal banner is $60/week or $190/month.
“The Working Waterfront’s E-Weekly Newsletter Sponsorship appears to be very well read, in that we received responses from all over New England. While most responses were immediate, I received inquiries weeks after it initially was sent out––a great advertising value!”
– Rob Hopkins, Squirrel Island Manager
