Most donors give from the heart. They support organizations they care about deeply and whose missions make a difference in their lives and the lives of others. Very few donors are looking to have their names on a building or for a return on investment beyond the wonderful feeling that comes from helping others. Tax law changes in 2017 took away another motivation to give—a tax deduction for your charitable contributions. The good news: the tax incentives for giving are back (for most us)!
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